The Latest Digital Marketing Trends for 2021

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As we enter a new decade and technology continues to evolve at a rapid pace, these are the latest digital marketing trends and forecasts that we are excited to see in the coming year.

Digital marketing consists of a large number of moving parts. You can increase visibility and organic traffic via SEO, and build a brand with your presence on social networks. Marketing automation saves time and provides more personalized engagement. CPP management can mean “skip the line” in search engine results pages. These moving components, beside several others, area unit regularly dynamic as new technologies, techniques, and near-endless Google and Facebook algorithmic rule updates keep several digital selling groups on their toes (including us!).

We know that what worked in 2019 or 2020 might not work the same way in 2021, and to get the best possible results for our customers, we need to be aware of these trends. As we begin a new decade and technology continues to change rapidly, we want to take this opportunity to share the digital marketing trends that we are delighted to see more in 2021.

THE LATEST ONLINE SEARCH TRENDS AND PREDICTIONS

1) No Click Searches

2) Google Verified Listings

3) Voice Search

4) Visual Search

5) Online Reviews

6) Automated & Smart Bidding

7) Marketing Automation

8) Video Marketing

9) Chatbots

10) Content Marketing

11) Page Speed

12) User-Generated Content (UGC)

1) No Click Searches

Typically, when you have a question, type your question on Google, press Enter and click the item that best answers your question, or give the information you need.

zero click search

Sometimes, however, the answer is suggested in a paragraph at the top of the results page. These boxes, called Zero Position in search engine results, often come with an image, and all the information you were looking for is displayed in an easy-to-distinguish box. You have the solution you would like, therefore you don’t ought to click on the link. This is what’s called a no-click search. Google and other search engines allow them to help users find answers quickly and keep users on their website (and out of their own).

For business owners who want to attract visitors to their website, it can be frustrating to see less traffic as Google gives the answer to their potential customers. But these fragments do not always spell bad news. When search engines use your website to display information to search engines, it shows that you provide valuable content. The trick is to make sure that you add something to these snippets that will please the reader and attract them to click on their website for more information, and away from the search engine that provided them with a quick response.

There are many ways you can do this. Consider how you can update the titles on your pages to indicate which search engines will receive when they visit your site. Can you make your list of “procedures” a little longer while keeping it accurate, so the fragment information is cut off and search engines have to click to view the full list? You can also use the schema to improve your content and provide details about the trust and authority of your websites, such as ratings and reviews.

Unclicked searches can be beneficial to readers and search engines, but you can also use them to your advantage. Being searched without clicks means you’re halfway: people are interested in what you have to say. Your next step is to attract them to your site to get more than you have to offer.

2) Google Verified Listings

For locally operating companies, such as a plumbing company or veterinary clinic, your Google My Business list provides valuable information and helps you establish your location.

Google-Verified-Listings-for-Local-SEO-1-1024x946

Having a geographically defined service area with Google My Business allows you to display “near me” searches. It also allows customers to learn more about your business in Google search results. At a look, your prospective client will see the gap hours, address, and star rating left by different users.

In order to form certain the data displayed is correct, you must verify your Google business listing and keep info up so far.The benefits of verifying your business are:

  • You can manage your business information in Search, Maps, and other Google properties.
  • Verified businesses are considered more trustworthy and reputable than unverified competitors.
  • When you verify your business, you’re preventing fraud in the event that someone else tries to act as the owner and claims your listing as theirs.

If you’re undecided concerning your listing, you’ll be able to check the verification standing of your Google My Business listing. If not, you can start the simple process for Google to check your business.

3) Voice Search

Voice-enabled digital assistants are always great sellers, and let’s face it: some households talk to Alexa, Siri, or Cortana more than they talk to family members. The popularity of voice search at home and on our phones has led to one of the most important changes in the use of keywords.

Think about it. When we write a Google search, we express it differently than when we use Alexa for information purposes. For example, someone looking for the nearest Indian restaurant might write “Raleigh Indian Restaurant” on Google, but could ask Cortana, “where is the nearest Indian restaurant? When writing content, opt for your supported keyword queries that individuals will raise once victimization Siri or Alexa. This will increase your visibility and this digital selling trend shows no signs of swiftness down.

4) Visual Search

Instead of typing a description in Google, users can now upload an image and get information about an item only from an image. If they upload a plant photo, the search returns information about the species, while a reference image returns historical data. When a user searches for a product, return similar products and where to buy them. Google Lens, Pinterest Lens, and related search tools convert a user’s camera into a search bar.

How can your business leverage visual search?

You can add high-quality pictures with descriptive keywords, enter a picture search in your online inventory, and (if your target market uses Pinterest), contemplate advertising on this platform.

Additionally consider the following:

  • Having an image sitemap will increase your image visibility in search engines
  • Use good filenames for images before uploading them to your site
  • Use alternative text to all image “Alt tags”

5) Online Reviews

Online reviews can render or break your company’s ability to attract new customers or customers. While any company can talk about its products or services, other consumers can provide real and unbiased opinions. Having a lot of feedback from verified sources can bring your business out of the competition and start building trust before you even click on your website.

The most useful opinion for receiving a business is via Google Business. These are the most reliable sources, they are the most visible, and your Google Business list allows users to call or visit the website.  Facebook is another great source of online feedback, and you can use it to create a testimonials page on your website, while Yelp is suitable for restaurants, hotels, and leisure businesses.

To increase the number of reviews you have, give your customers a simple link to your Google Business ad to leave a review. Even if they’re all 5-star ratings, businesses with few reviews get fewer conversions than companies with 100+ reviews, even if a few of them aren’t great.

6) Automatic and smart bids in Google Ads

To get the best results from a Google Ads campaign, ad specialists analyze all data and constantly modify and adjust keywords, bids, and ad phrases. While this psychoneurotic attention to detail gets results, it’s exhausting. A business owner who tries to launch a campaign can be completely overwhelmed and eventually fail.

Enter automated bidding strategies. They allow Google to use machine learning to analyze the huge amount of data it has about its users to adjust their bids in real-time.  Advertising specialists can adopt automated strategies while maintaining full control.   Automated bidding is nothing new, Smart Bidding made its debut in 2016, but most business owners are not aware of what it is or what it is doing.

It’s important to notice that there are still many human strategies involved in optimizing PPC performance. You can’t just set it up, forget it and wait for results, but you need to try everything, including checking automated bidding strategies with each other.

7) Marketing Automation

As a business owner, you don’t have time to email each new subscriber, chase out each abandoned cart, and block the time to post on sales and promotions on social media and email. That’s where marketing automation comes in. Marketing automation and email automation are software platforms that allow you to set up promotions and campaigns, set a “trigger”, or schedule a release in advance, and allow the software to work for you. In addition, it keeps tracking scans, so you can see what works and what does not work, so you can make adjustments and adjustments.

Small businesses use marketing automation for things like:

Lead Generation: You’ve seen pop-ups on websites offering a discount or a gift. You just got to enter your email address, and within a couple of minutes, your gift arrives in your email, and a couple of days later you begin getting personalized emails from the business. That’s all automated marketing.

Cart abandonment – Automate an email or SMS message to travel out when someone abandons a cart to allow them to know it’s still available or offer them a reduction to return and make the acquisition.

Segmented populations – promoting automation plays dead into personalized content for your customers supported common grouping.

Social media responses – From scheduling posts weeks beforehand to making automated responses, you’ll maintain social media without spending all day thereon.

If you want to capture, maintain, and convert leads, marketing automation allows you to easily create a complete line to your goals, which is why it is rapidly gaining popularity among small and medium-sized businesses. HubSpot is a comprehensive all-in-one CRM and digital marketing automation platform that we strongly recommend.

8) Video Marketing

Video published on one of the main forms of content in 2019, and this trend shows no signs of stopping. Think about the benefits of video marketing:

  • Customers respond well to videos.
  • They increase engagement.
  • This is an effective way to display new and existing products.
  • It’s easy to place together and cost-effective, especially compared to creative and copy.

Best of all, it offers one of the highest conversion rates in any form of marketing. But, like any other digital marketing trend, even continuous trends are updated. The video is no different.

Live video, like Facebook Live and Instagram Live, allows people to watch three times more than standard video It triggers the “fear of missing out” and hooks viewers in order that they area unit the primary to seek out some huge news.

Custom video advertising is embedded in emails to create more personalized messages, share information faster, and prevent loss of your message on a text wall. Emails containing videos have a click-through-rate that’s 8x above than traditional email.

Product videos create customers feel a lot of assured in what they’re buying, and that they offer a higher sense of scale and specifications that text and pictures simply can’t.

9) Chatbots

In addition to the pop-up text boxes that are getting commonplace on websites, the AI that power chatbots also can collect additional data to find out more regarding customers and offer recommendations, answer questions, and make a unique, tailored experience for your clients.

In addition to helping small and medium-sized businesses deliver a better experience, chatbots can provide 24-hour service, vital insights, and instant answers to customer questions.This saves you time and money This saves you time and cash by not paying for extra customer service staff while not sacrificing client service. By 2022, chatbots are expected to help businesses save more than $8 billion a year.

10) Content Marketing

We talked about marketing automation, email marketing, and video. So it’s no wonder that content marketing will not go anywhere soon.

Content marketing is a double advantage in which:

Increases the ranking of your search engine with high-quality content and using strategic keywords to get more traffic from a qualified audience.

You’re providing valuable info that enables you to face out as an authority whereas building trust, generating engagement, and gaining loyal clients.

The key to the success of your content marketing comes from several different factors.

Primarily these are knowing and leveraging the keywords you would like to rank for, providing content for each stage of your sales funnel from new visitors to loyal customers, and building engagement to make brand ambassadors who are sharing your content.

Some of the foremost effective sorts of content marketing to assist you to meet these goals include:

  • Blog posts to share agency information and news related to your industry.
  • New service pages that help you segment keywords while providing a more detailed overview of your business.
  • Videos and images to generate interest
  • FAQs
  • Send newsletters to continue engagement and be informed
  • Case studies to show proof of your success.

11) Page Speed

A slow-loading page is the main reason why users leave a website within a minute of arrival on the page (also called bounce rate), even a second or two delays in how page uploads can negatively affect their conversion.

The good news is you’ll speed up your page load times pretty easily. First, optimize your images and confirm there are not any large image files. If there are any, compress them where they are less than 100 KB.

Next, reduce the amount of internal redirects, specifically redirect chains that undergo several redirects before landing on the right URL and internal links to redirects. Reducing these can speed up your authority in Google and your page load speeds (both good things).

12) User-Generated Content (UGC)

When fitly qualified, user-generated content is often a robust tool for your website each for SEO and for user experience.

User-generated content (UGC) need not have to be intensive or complicated; it can simply be a user review on a product on your e-commerce site, a comment on a blog article, or a Q&A section where people can ask questions and obtain the answers they have. First, let’s look at the benefits:

  • Content updates – Google loves new, updated content, and any time a comment, review, or question is added, the content is updated.
  • Content length – User-generated content (UGC) doesn’t need to be complicated or intensive; it will merely be a user review of a product on your e-commerce website, a discussion on a blog article, For example, product descriptions may be short, but having customer feedback on the page may add the length needed to increase SEO.
  • Content Uniqueness – Duplicate content always hurt SEO, except for things like product descriptions, there are little thanks for creating your product stand out from the thousands of comparable product descriptions, there’s little way to make your product stand out from the thousands of similar product descriptions, especially if you are using the manufacturer’s copy. Feedback and feedback from users can improve uniqueness; again, boost the ranking of your search engine.

The key’s to form sure you’re moderating any user-generated content. Certain settings for your blog are often implemented to chop down on spam, prevent link postings, and filter comments that include specific words. You can additionally moderate your UGC manually, although which will be difficult once you have huge amounts of comments and reviews.

THE LATEST SOCIAL MEDIA TRENDS AND PREDICTIONS

1) Interactive Content

2) Shoppable Posts

3) Social Media Messaging Apps

4) Social Media Stories

5) Social Media Contests

6) Personalized Content

7) Employee Engagement

8) Influencer Marketing

1) Interactive Content

Adding interactive sections to your website is a great way to provide value for visitors, get them to engage with your website, and learn more about them.

Suppose you were an agent or realtor and added a mortgage calculator to your website. It offers value to your visitors while learning about them based on the data entered in your calculator.

Examples of interactive marketing include:

  • Assessments like quizzes
  • Polls and surveys
  • Calculators
  • Contests

2) Shoppable Posts

If you have an eCommerce business, having a link to your store in your biography or a link to a specific product in your Instagram Stories is great – especially if you are a verified presence or if you have more than 10,000 subscribers.  But today’s buyer wants to skip as many steps as possible without being interrupted by the ads. With Instagram Shoppable Posts, you can put or label a product for users to see, fall in love with, and buy without having to scroll from your post.

These platforms noted that people use them to buy, and have made it easier for traders to sell through social networks. In recent years, Instagram, Pinterest, and Facebook have introduced ways for e-commerce stores to create affordable publications. Thanks to native integration, they made it easier to label and purchase products directly in their publications. For online retailers, this is a great way to direct traffic to product pages.

Using social trading, you are reaching out to new customers, reducing barriers to buying, and significantly shortening the sales funnel.

It’s easy to set up your business account for Instagram Shopping, and it’s a great way to improve your followers’ user experience. Before you set up purchase posts, your profile must be set up as a business account. You will need to connect it to your Facebook profile, which in turn must be connected to your product catalog.

Making your Instagram feed affordable will also grant you shoppable Facebook posts. To get affordable Facebook posts, you must first add a Facebook Store tab and import your inventory through Catalog Manager. Once Facebook has approved everything, you can start marking products to make it easier to convert social sales.

3) Social Media Messaging Apps

Every month, there are 1.3 billion active users on Facebook Messenger, and about 10 billion messages are sent between people and businesses through this messaging app. People like the convenience of buying and receiving services at home, but they still want fast service that is accompanied by face-to-face interaction in brick and mortar businesses. Messaging apps through social media can provide fast service.

WhatsApp, Facebook Messenger, and WeChat all offer businesses an inexpensive and easy way to provide direct, personalized contact and improve their customer experience. Try these tips to increase customer loyalty by making messaging and communication convenient and customizable:

  • Install a widget or plugin on your website so that customers can connect directly with you while they shop.
  • Enable chat only when you know someone is available to reply.
  • If there is no one to respond to, disable a message that tells your customers when you will contact them again and direct them to another type of contact.

4) Social Media Stories

Social media stories are easy to use and are an incredible way to deliver products, events, and even behind-the-scenes experiences. Considering that one-third of Instagram stories with the most views come from companies, it’s hard to ignore that Instagram Stories and Stories on other platforms are an effective form of digital marketing.

It is the exciting and ephemeral nature of this medium that makes it so powerful. Consumers must stay on top of following their favorite profiles if they don’t want to miss special opportunities or information. Once you offer a backstage look, discount code, or limited edition product via Stories, subscribers will be hooked to your updates as long as you deliver it.

Simple ideas for adding value to your social media stories are:

  • Search for customer content that your business is tagged on and repost it to your Stories
  • Upload live videos for people who haven’t seen it live
  • Utilize polls, Q&As, and quizzes to engage viewers with your brand and encourage their involvement in your content
  • Create simple animations and short videos of your product or service in action

5) Personalized Content

Content is everywhere: videos, blogs, emails, social media, etc. To make your content stand out from “noise,” you need a personalized inbound marketing strategy for your users. From calls to action to copying a landing page, the content you use must be hype directed to the exact client you are trying to reach, otherwise, it will go unnoticed. Creating and using buyers can help you create content that directly attracts every segment of customers, increasing engagement and loyalty, and stimulating sales and conversions for your business.

Personalized-Content

So, how to create personalized content?

First, integrate your customer relationship management software (CRM), such as HubSpot, to your CMS or website. You can start segmenting your customers and potential customers into populations, including:

  • Location
  • Interests
  • Behavior
  • Referral
  • Products or pages recently viewed
  • Name

Simply by sending an email on behalf of a customer or using your location to send specific emails (such as weather-related things, national holidays, or sporting events) can build rapport.

Almost 90% of US sellers reported seeing measurable improvements after implementing customization strategies, and more than half reported an increase of more than 10%. Be sure to make custom content concise and not to get into too detailed details about your interests or behavior.

6) Social Media Contests

Social media contests can be an effective way to engage your audience and encourage customer buy-in. Think of the jersey cannot during a baseball game. The mascot runs around the pitch, causing the crowd to pump for a free t-shirt. And it works because everyone is on their feet asking for the prize.

After all, they are already there, excited, and who does not like things for free?

You can use this same principle for contests for your online community: the audience is already there, they want to cheer you up, and they just need a little incentive and a shaking little hand to get excited and make noise.

When organizing a contest on social media, be sure to think carefully about the whole process. There are many factors to consider, including:

What goal do you hope to achieve?

What platform will this run on and how long will the contest last?

What is your offer and how much will it cost to end?

What do you ask participants and how will you manage your tickets?

How is the winner chosen and how will he receive the prize?

What do you intend to do with the information you collected as part of the contest?

Don’t forget to be honest and reliable when organizing a social media contest. Everyone loves free things, and most people are willing to give up a little bit of their time or personal details to get it from brands they trust and support.

7) Employee Engagement

If you have a company with several dedicated employees, committed and enthusiastic about the work they do, this can be a great asset not only for your business as a whole but also for your online reputation.

When employees love their work and the company they do it for, they tend to talk about it. And they should be encouraged to talk about it online while they label or mention the company and share interesting stories.

Employee engagement helps build your online community in a natural and relaying way. LinkedIn is a great example of how it works. You can have a corporate page where you can post events and share articles, but for even more traffic and interaction, ask your employees to share and comment on these posts.

The LinkedIn algorithm values personal connections, so it spreads the news to more connections, pointing to LinkedIn that the people behind the post are active and committed to your business. You can also consider setting goals and rewarding employees who often share your content, so people who work for you are even more excited to share your company news with your network.

Before appointing dedicated employees as torchbearers or ambassadors for your company, it is important to check your personal pages and profiles to confirm that they comply with company standards. Check if they are verified, that your profiles are populated and that your current and past content supports the overview of your business.

8) Influencer Marketing

An influencer is someone trusted in a specific field, such as professional athletes, scientists, and even successful dog coaches. These people have online tracking to promote their business, services, or messaging, and influencer marketing leverages these communities that are often large, active, and very loyal to the influencer they follow. Here are some examples: paying a local chef to publish about the use of products from their urban organic farm, or send his new shoes to a basketball player to use them in the photos they publish.

For influencer marketing to be effective, you don’t always need to work with a big star or local hero. Search for people with a growing audience on new platforms and see how they interact with their subscribers. Having a small but dedicated audience is more beneficial for your marketing purposes than having a large but disconnected audience. It is also important that their values are aligned with those of the influencer so that their message and mission are appropriately communicated, and that they can be sure that both work together to achieve the same goal.

This type of marketing is well known, but it is accompanied by many rules and stipulations. For example, it is necessary to reveal these types of financial relationships, so influencers use the hashtag #ad or sticky label in social posts. Be sure to carefully review your state’s rules and apply them to you, your team and the influencer you work with so that the public knows they are marketed and the laws are not violated.

Digital marketing is constantly changing. We believe that the above tactics and ideas will be huge changes in the game in the foreseeable future.

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